The Art of Content Creation is an 8-week course + community to help you go from burnt-out, overwhelmed, and unclear, to confident, consistent, & creatively fulfilled. Includes weekly modules, live group calls, and lifetime access to the paid community.
A creative, strategic, and personal reset for creators, coaches, and entrepreneurs ready to stop overthinking + overworking on content—and start showing up like a leader online.
This isn't just another
course about content.
​​It’s a mirror. A becoming. A reclamation of your voice & your personal brand.
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If you’re looking for hacks, tips, or templates—you’ll be bored.
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If you’re ready to transform—to step into your voice as an artist, leader, and human—this is it.
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I didn’t make this for a “target audience.” I made it for who I used to be—lost in ideas, overwhelmed by pressure, desperate to express something real.
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This is the course I wish someone made for me when I was first starting out as a creator—or at any point in my journey.
Let's be clear...
This is not a course just about going viral.
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It’s not about robotic batch-planning, trend-chasing, or becoming someone you’re not.
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This is for intentional creators—coaches, artists, and leaders—who want a content practice that’s honest, sustainable, and truly theirs.
What happens when you don't have structure?
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Overwhelm.
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Lack of clarity.
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You overthink.
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You feel stuck.
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You scroll.
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You compare.
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You doubt yourself.
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You say you’ll post tomorrow… but tomorrow never comes.
This course exists to break that cycle—and build something real.
By the end of this course, you'll go from...
A million scattered ideas → A clear plan you actually want to follow​
Trying to sound “professional” → Speaking in your real voice​
Overthinking everything → Making content with clarity and momentum​
Forcing yourself to post → Creating because it feels good again​
Avoiding the camera → Showing up with confidence and ease​
Feeling distant from your audience → Building real connection​
Playing small → Owning your message and leading with it
This Framework Hasn’t Just Worked for Me…
This is the first time I’m offering this course—but the work isn’t new. These stories are from clients I’ve worked with 1:1 and in group coaching, all using the same creative philosophy and approach behind this course.
"Working with Hallee to learn the art and science of short-form video creation was one of the best decisions I made. She helped me master the form, boosting my confidence and my book sales with her tips and insights. She took me from nervous newbie to copious creator in six months. Her emphasis on staying authentic and true to myself ensures that my success is sustainable. Highly recommend."
Lynn Lipinski, Author
What’s Included in The Art of Content Creation:
Week 1 – Rewriting the “Rules” of Content
Dismantle pressure. Reclaim your internal compass.
Week 2 – Thinking Like an Artist
Reconnect to your creativity as a way of being—not just marketing.
Week 3 – Build Your Creative Foundation
Clarify your message, audience, and offer—without losing yourself.
Week 4 – Design Your Content System
Structure meets flow. Create your own rhythm and method.
Week 5 – Speak with Your True Voice
Video confidence, presence, editing, and creative expression.
Week 6 – Craft a Content Series
Build a series of episodes with purpose, intention, and momentum.
Week 7 – Build Your World (Beyond Social Media)
Shift from dependency to strategy. Own your audience and your message.
Week 8 – The Ongoing Practice
Refine. Reflect. Move forward with clarity and confidence.
The Investment
$697 for the first 5 Founding Members
$997 for the final 5 (max 10 people total)
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This is a small, intentional cohort so you can get real support—not just watch pre-recorded videos.
100% Money Back Guarantee
I’ve seen this process work—on myself, and on the clients who’ve gone through it with me. Which is precisely why I offer a 100% Money-Back Guarantee.
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If you show up, do the work, and don’t feel the shift, I’m not just going to wish you luck and send you off.
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If by the end of this course you’ve completed the modules, submitted your homework, and shown up for the live coaching calls—and you still don’t feel like this course helped you build what you came here to build—you will get your money back.
